Content Marketing for 2022
It’s almost the end of 2021 and time to start planning your content strategy for 2022. Here are a few things you should consider.
Who is your audience
You must have a good understanding of your target audience to make sure they find your content interesting and easy to read.
Building a customer persona will identify your target audience in detail, making it easier for anyone within your organisation to contribute while also meaning you can outsource content writing and achieve a good level of consistency.
It’s important to set out clear marketing objectives within your 2022 content strategy to support your team in working together.
Objectives can include creating leads, building brand awareness or improving SEO site performance. Once you identify your marketing objectives it’s easier to create a strategy that will support those goals.
When it comes to content marketing, consistency is very important, understanding brand guidelines means everyone writing content will know how it should be structured to represent the brand. This includes the tone of voice and word choice.
Put together clear brand guidelines and ensure everyone within your organisation has access, this may seem time-consuming, however in the long run it will prove to be invaluable.
Omni channel approach
Content must be planned and distributed to your target audience effectively. To achieve this, it’s important to understand how your audience interact with each platform. If your audience are engaged with Instagram, determine which type of content they are viewing to maximise results. It’s always a good strategy to have a pillar content and then use it to create micro content to distribute across all channels.
If you think using jargon and difficult language will make you sound better, then think again. Most people have the ability of a teenager when it comes to language and so keeping it simple is always the best policy.
If you work in an area where it’s unavoidable, consider your audience and ensure it is still understandable.